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EDITORIAL
To define Hispanity is not an easy task. I doubt , therefore, that there would be consensus concerning any single definition . Hispanity is much more than the Spanish language shared by millions around the world.
From my own perspective, Hispanity, has to be redefined within the context of globalization. It is no longer constrained to a geographical area or race. In today’s world, Hispanity finds its expression all over the world through the senses, flavors and scents; be it in a Mexican dish in Mexico, or a souvlaki burrito on Queen Street, a Latina Hollywood star, a bottle of a great Spanish wine, in a smiling Chinese guy surprising you with: “Hola Amigo”, through an Argentinean tango teacher dancing somewhere around the world. For a business person that translates into products and services, need and supply.
The Toronto Hispanic Chamber of Commerce allows you to gain access to this giant Hispanic world. We have created the Canadian Hispanic Business Magazine and its prerogative is to diffuse business activities of Hispanics and Canadians and thereby facilitate business opportunities for all interested parties. The business opportunities are incredible.
In this issue of HBM, you’ll find the summarized work of professionals in areas such as: Franchising, Consulting, Marketing, Training, among others. Ramon Ruiz talks of power and the role of a personal trainer in business. Poet Clara Martinez reflects on the necessity of being congruent when doing business from a neurolinguistic point of view. Monica Moreno, writes about the importance of slogans in marketing. Jose Carlos Rochin, writes a humorous thought provoking text, to tell us about the real role of money in a business. Duncan MacPherson shares with us his years of experience in franchising. On the topic of saving we have a text by Monica Linares who explains in an easy way how to do it through the Smith Maneuver.
In every new issue of HBM, readers will find information written in a simple, up-to-date and useful way, that discusses practices and experiences of the business community.
Advertisers will find HBM a good vehicle to advertise their products and services to a very important and large target group. The Hispanic Business Magazine along with the Toronto Hispanic Chamber of Commerce have a mission to be the bridge connecting Hispanics in Canada and worldwide.
HBM wants to thanks the dedicated support given by The THCC, Canadian Business Magazine, Scotia Bank, the Canadian Franchising Association as well as many other institutions and individuals who directly or indirectly influenced this work.
Alfonso Mejia-Arias Has large experience as entrepreneur
in restaurant and related services industry. He has a degree
in Arts and professional musical studies in UNAM, Mexico,
California, USA and Japan.