This month the THCC was granted a well deserved Certificate of Appreciation by the City of Toronto, Parks, Forestry and Recreation, in recognition of the work of all and each of its members in accomplishing our mission, Congratulations, THCC! As in any relationship, knowing and understanding each other is fundamental. In Marketing to Hispanics, Sergio Medrano warns you of five misconceptions that you may take into account when doing business. Being aware of these will put you right at the front of in his words, ‘the average North American Marketer’. In Social Media, Idalia Obregon, former president of the THCC, explains the relevance of social media and its power when communicating or doing any business. She stresses the importance of referrals, the most effective route to success when reaching a market. Alicia Bulwik from the City of Toronto, Economic Development & Culture gazes into the future with Una Mirada al Porvenir, written in Spanish. This article will provide you with excellent business ideas for the coming Pan American Games, to be held in Canada in 2015. In Group Benefits for Small Business, Monica Linares advises on the advantages of group insurance, a good deal for those who have three or more employees. Group Benefits brings benefits both ways: Employers are able to deduct their employee benefit contributions as a business expense while their employees receive these same benefits either tax-free or tax-deferred. Victor Nunez’ article helps you in understanding and knowing your investment options. Should I contribute to an RRSP, TFSA or both? highlights the pros and cons of these options and will make easier for you when deciding this important matter. And last but not least, the THCC Hispanic Business Awards is in its third year. Based on the past two editions we all forecast a continuing increased success this year. This annual event is quickly becoming a tradition and plans for this year started at the very end of last year’s gala event. Please enjoy this issue!